SourBoys and Myatt Snider Team Up with DGM Racing for a Sweet and Sour Ride at Martinsville Speedway

Lake Wales, Fla., (October 22, 2025) - SourBoys, the explosively flavored sour candy brand known for its handmade sour candy with no artificial dyes or flavors, is proud to announce its primary sponsorship of DGM Racing’s No. 91 Chevrolet Camaro driven by Myatt Snider with DGM Racing for the NASCAR Xfinity Series IAA and Ritchie Bros. 250 race at Martinsville Speedway on Saturday, October 25.

The date isn't just another race day, it’s National Sour Candy Day, and with Halloween just around the corner, there's no better time to celebrate a bold new partnership that's as exciting as it is flavor-packed.

“If you're not first, you're last, and SourBoys doesn't take second place when it comes to sour candy,” shared Caleb Phelps, Owner and Founder of SourBoys. “No artificial flavors, no artificial dyes – just the boldest candy for the boldest sport, NASCAR. Race fans crave intensity and that's what we deliver!”

As part of DGM Racing’s annual Halloween campaign, the No. 91 SourBoys Chevrolet will feature a custom livery decked out with spooky monsters and bright Halloween colors inspired by SourBoys’ most popular candy flavors. The brand’s signature packaging style will take center stage as part of the high-speed action under the lights at Martinsville Speedway. 

This partnership marks an exciting step forward for SourBoys as it continues to grow its footprint among young, energetic audiences who crave experiences that are anything but ordinary. SourBoys is joined by Snider’s longtime partner, Superior Essex, a global leader in wire and cable solutions. Superior Essex will adorn the decklid of the No. 91 this weekend.

“Driving the SourBoys car on National Sour Candy Day? That’s just awesome,” said Snider, driver of DGM Racing’s No. 91 Chevrolet. “The design is wild, the energy is high, and I can’t wait to put on a show for the fans at Martinsville. It’s a great fit, I’ve run well with DGM Racing at Martinsville before, and we’re aiming to make this one even more memorable than the last.”

With 111 NXS starts, Snider and DGM Racing have made four starts together, three of which came this year. He’s claimed five Top 15 finishes at Martinsville Speedway, including a Top 10 finish with DGM Racing in last year’s NXS Playoff race at Martinsville. Snider is eager to match that finish as he returns to the No. 91 for this weekend’s race

DGM Racing team owner Mario Gosselin echoed that same enthusiasm, “With proven success together at The Paperclip, we’re really looking forward to having Myatt back in the car and having SourBoys jump on board for their NASCAR debut makes the weekend even sweeter. They’re a fun, emerging brand that aligns perfectly with our passion for bringing new energy into the sport and helping brands grow their presence among an avid fanbase.” 

Fans are encouraged to follow along on social media with the hashtags #SourBoys91 and #SourSpeed. To purchase SourBoys products, visit sour.gg.

Tune-In Information

The IAA and Ritchie Bros. 250 is scheduled for Saturday, October 25, at 7:30 p.m. ET. All NXS races will be broadcast live on The CW. Practices and qualifying can be streamed on The CW App. 

###

About DGM Racing

Driven by pure passion and love for everything racing, DGM Racing is a family-owned and operated business headquartered in Lake Wales, FL. Since 1990, Mario Gosselin and his wife, Michelle, have worked tirelessly to elevate DGM Racing and grow the organization each year. What started as a local hobby on the weekends in Hialeah, Florida, has grown into a powerhouse organization fielding two full-time NASCAR Xfinity Series cars. Going into the 2025 season, the team has 42 Top-10s and more than 240 Top-20 race finishes. 

For additional information, news and the latest updates, connect with DGM Racing at www.dgmracing.com, Facebook (DGM Racing), X (@DGMRacingFL), Instagram (@DGMRacingFL), or TikTok (@DGMRacingFL).

About SourBoys

SourBoys is a new small-town sour candy brand that makes their own products in house with no artificial flavors or dyes. Not to mention they drop 4 NEW flavors EVERY SINGLE month. SourBoys creates intensity and fun for candy lovers everywhere. Discover more at sour.gg.